Contextual Advertising Failures

Win some, lose some

Posted in 1 by oli4k on March 16, 2009


The Dutch national lottery, the “Staatsloterij”, decided to be honest about the actual changes for winning. There have been speculations about the changes being much lower than communicated and the decision to be open about this subject is much anticipated by the Dutch public. The Postcode Loterij – one of their biggest competitors –  smells a change to gain some new participants and has a strategically placed banner on The Netherlands’ largest news site directly below an article on this matter.