Contextual Advertising Failures

Win some, lose some

oli4k — Mon, 16 Mar 2009 10:29:02 +0000

The Dutch national lottery, the “Staatsloterij”, decided to be honest about the actual changes for winning. There have been speculations about the changes being much lower than communicated and the decision to be open about this subject is much anticipated by the Dutch public. The Postcode Loterij – one of their biggest competitors – smells a change to gain some new participants and has a strategically placed banner on The Netherlands’ largest news site Nu.nl directly below an article on this matter.

Random Contextual Advertising Failures

oli4k — Sat, 17 Jan 2009 21:08:05 +0000

Zoliblog posted some interesting and very inappropriate contextual advertising blunders found in a CNN.com article a while ago. Check it out the post on zoliblog.com.

Also posted a little while ago but non the less interesting was this post I found on the most respectable blog Mashable.com. Remember all the loose bodyparts (espescially feet) washing up on the American east coasts? Follow the link to read the whole story on Mashable.com. Warning: don’t read during lunch

And some more examples of contextual advertising gone wrong. This time in combination with online video. Find out more on faulty video ads on Onlinevideowatch.com.

Failure #2: Crisis? Time For Change!

oli4k — Fri, 16 Jan 2009 20:54:15 +0000

Roughly translated from German title: “US carmakers fall into existence crisis”, banner “Change Your Career”.

Found at Spiegel.de.

Failure #1: Awkward Extremities

oli4k — Fri, 16 Jan 2009 19:59:43 +0000

Found on Youtube. Check out the video here.